When Customers Have Questions About a Product They've Purchased, or Problems

question 140

Multiple Choice

When customers have questions about a product they've purchased, or problems using it, they can go online to the company's website to search for answers or interact with others with a similar problem. This is an example of:

• A) Order-taking.
• B) Prospecting with a CRM database.
• C) Searching a community support forum.
• D) Order-getting.
• E) Accessing customer service.

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Definitions:

Real Risk-Free Rate

The rate of return on a risk-free investment, such as government treasury bills, adjusted for inflation, representing the true earning power of the investment.

Expected Inflation Rate

The predicted average rate at which the general level of prices for goods and services is rising, and subsequently, purchasing power is falling.

Market Risk Premium

The additional return that investors demand for holding a risky market portfolio instead of risk-free assets.

Required Rate Of Return

The required rate of return is the minimum annual percentage earned by an investment that will induce individuals or companies to put money into a particular security or project.