Customers Evaluate Both the Message and the Source of the Message

question 71

True/False

Customers evaluate both the message and the source of the message only in terms of credibility.

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Definitions:

Profitable

A state where a business or investment generates more revenue than the expenses incurred, leading to a financial gain.

Retailers

Businesses that sell goods directly to consumers, acting as the final link in the supply chain.

Customer Awareness

The degree to which potential customers recognize or are familiar with a product, brand or company.

Promotional Activities

Marketing efforts designed to inform, persuade, or remind consumers about a company’s products or services.