When a Telemarketer Calls a College Student on the Phone

question 76

Multiple Choice

When a telemarketer calls a college student on the phone and offers a one-year subscription to BUSINESS WEEK at a 50 percent discount, this is an example of:

• A) Personal selling.
• B) Mass selling.
• C) Publicity.
• D) Sales promotion.
• E) Advertising.

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Definitions:

Verb

A word that expresses an action, occurrence, or state of being.

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A creative group technique used to generate a large number of ideas for the solution of a problem.