"Sales Promotion

question 137

Multiple Choice

"Sales promotion":

• A) can complement a firm's personal selling and mass selling efforts.
• B) involves direct spoken communication between sellers and potential customers.
• C) is any paid form of nonpersonal presentation of goods or services by an identified sponsor.
• D) is "free" like publicity.
• E) consists of personal selling and mass selling.

Choose appropriate communication channels and mediums for message delivery.

Recognize the role of audience understanding in tailoring message content.

Understand the impact of media choice on the effectiveness of business communication.

Understand the appropriate contexts and benefits for using different types of communication mediums and channels.

---

Definitions:

Gender

The learned attitudes and behaviors that characterize women and men.

Biological Characteristics

Physical and genetic traits of organisms that define their species, and individual variations within it.

Sociobiologists

Experts who study the biological basis of all forms of social behavior in both humans and animals.

Intersexuals

Individuals who have biological characteristics that are not exclusively male or female, previously known as "hermaphrodites."