When Southwest Airlines Sends an E-Mail to Frequent-Flier Customers Offering

question 180

Multiple Choice

When Southwest Airlines sends an e-mail to frequent-flier customers offering a special low price between selected cities if the plane ticket is purchased within the next four days, this is an example of:

• A) direct marketing.
• B) integration.
• C) publicity.
• D) indirect-response promotion.
• E) mass selling.

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Definitions:

Asymmetry

The lack of equality or equivalence between parts or aspects of something; not symmetrical.

Semicircular Canals

Structures located in the inner ear.

Eustachian Tubes

Tubes that link the pharynx to the middle ear, balancing air pressure and draining mucus from the middle ear.

Age-related Macular Degeneration

A medical condition affecting older adults that results in a loss of central vision due to damage to the retina, specifically the macula.