An Integrated Direct-Response Promotion Is Most Likely to Be Effective

question 111

Multiple Choice

An integrated direct-response promotion is most likely to be effective if:

• A) it is used by a nonprofit organization rather than a firm.
• B) other elements of the promotion blend are not integrated.
• C) it involves one-way communications between a firm and its target customer.
• D) it relies on a CRM database to target specific individuals.
• E) None of these is a good answer.

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Definitions:

Advertising Law

Regulations and legal standards that govern the ways in which products and services can be promoted to the public.

Deceptive Practices

Activities by individuals or businesses that mislead or lie to consumers, often regarding the nature or quality of a product or service.

Unfair Practices

Activities considered unethical or illegal, often related to business dealings, that can lead to consumer harm or market manipulation.

Discharged

Relieved from a legal duty, obligation, or liability, often in the context of debts or contractual obligations.