Identify the FALSE Statement Regarding Promotion to Intermediaries

question 128

Multiple Choice

Identify the FALSE statement regarding promotion to intermediaries.

• A) When suppliers offer similar products and compete for attention and shelf space, intermediaries usually pay attention to the one with the best profit potential.
• B) Sales managers handle most of the important communication with intermediaries who do not want empty promises.
• C) Sales promotions targeted at intermediaries usually focus on short-term arrangements that will improve the intermediary's profits.
• D) Trade ads usually encourage intermediaries to contact the supplier for more information, and then a salesperson takes over.
• E) During sales promotion, intermediaries want to know what they can expect in return for their cooperation.

---

Definitions:

Major Depression

A psychological condition marked by a constant state of sadness or a lack of enthusiasm in tasks, resulting in considerable disruption to daily functioning.

Systematic Desensitization

A behavioral therapy technique aimed at reducing phobic or anxiety responses by gradually exposing the patient to the feared object or situation.

Shaping

A method of teaching new behaviors by using reinforcement of successive approximations to the desired behavior.

Social Anxiety

A chronic mental health condition characterized by significant anxiety or fear of being judged, negatively evaluated, or rejected in a social or performance situation.