Which of the Following Groups Is Likely to Be the First

question 231

Multiple Choice

Which of the following groups is likely to be the first to adopt a new product?

• A) early majority
• B) innovators
• C) late majority
• D) early adopters
• E) laggards

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Definitions:

Direct Sales Messages

Communications focused on promoting and selling a product or service directly to the consumer.

Persuasive Arguments

Statements designed to convince or influence others to accept a particular point of view.

Memorandums

Brief written messages, often used within organizations, to communicate policies, procedures, or official business matters.

Form Letters

Pre-written letters for mass distribution, often customizable for individual recipients but containing a standardized message.