The Innovators Are the Group of Customers Who

question 54

Multiple Choice

The innovators are the group of customers who

• A) have fewer contacts outside their own social group or community.
• B) tend to have the greatest contact with salespeople.
• C) tend to avoid risk and wait to consider a new idea after many early adopters have tried it-and liked it.
• D) tend to be older, less well educated, and cling to the status quo thinking it is the safest way.
• E) are likely to be mobile and have many contacts outside their local social group and community.

Analyze the relationship between goal orientation and work performance.

Understand the potential pitfalls and limitations of goal setting.

Comprehend the role of action plans in achieving goals.

Recognize behavior modification techniques as strategies for self-motivation.

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Definitions:

Direct Request

A straightforward and clear approach in communication, asking for something without ambiguity.

Subject Line

A concise phrase that identifies the content or purpose of an email or document.

Audience Benefits

The advantages or positive outcomes that an audience can gain from receiving a message or information.

Initial Reaction

The first response or feeling one has towards something upon encountering it.