Early Adopters

question 175

Multiple Choice

Early adopters

• A) can help the promotion effort by spreading word-of-mouth information and advice among other consumers.
• B) tend to rely on impersonal and scientific information sources, or other innovators, rather than salespeople.
• C) avoid risk and wait to consider a new idea after laggards have tried it-and liked it.
• D) make little use of marketing sources of information-mass media and salespeople.
• E) tend to look to the early majority group for advice.

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Definitions:

Unconscious Forces

Psychological influences of which individuals are not fully aware, but that affect thoughts, feelings, and behaviors.

Continuum

A continuum is a continuous sequence in which adjacent elements are not perceptibly different from each other, although the extremes are quite distinct.

Feelings of Isolation

Emotional state where an individual feels separated from others and disconnected from social interactions.

Life and Death Instincts

Fundamental concepts in psychoanalytic theory representing the opposing forces of creation and destruction that drive human behavior.