During the Sales Decline Stage

question 244

Multiple Choice

During the sales decline stage

• A) the total amount spent on promotion usually decreases as firms try to cut costs to remain profitable.
• B) firms do not need targeted promotion to reach customers.
• C) personal selling will probably dominate the promotion blends of consumer products firms.
• D) promotion emphasis shifts from stimulating selective demand to building primary demand.
• E) sales promotion is primarily targeted at intermediaries to get them interested in selling the product.

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Definitions:

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