Regarding Wholesaling, Which of the Following Is(are) True

question 127

Multiple Choice

Regarding wholesaling, which of the following is(are) true?

• A) Merchant wholesalers have higher sales than agent wholesalers, but their costs (as a percent of sales) are over three times as high.
• B) There are many more manufacturers' sales branches than merchant wholesalers.
• C) Manufacturers' sales branches have higher costs than agent wholesalers and account for a smaller percentage of total sales.
• D) Good marketing managers select the type of wholesaler with the lowest cost when planning channels of distribution.
• E) All of these alternatives about wholesaling are true.

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Definitions:

Influencer

An individual with the power to affect the purchasing decisions of others due to their authority, knowledge, position, or relationship with their audience.

User

An individual or entity that utilizes a product, service, or system.

Risky Shift

is a phenomenon where a group collectively agrees on a course of action that is more extreme than they would have decided individually.

Intuitive Leap

A sudden and insightful understanding or solution that occurs without a clear step-by-step process.