Selective Distribution Is Becoming More Popular Than Intensive Distribution as Firms

question 79

True/False

Selective distribution is becoming more popular than intensive distribution as firms see that they do not need 100 percent coverage of a market to support national advertising.

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Definitions:

Probability Distribution

A computation in statistics identifying each possible outcome and its probability for a random variable within a specified range.

Investment's Risk

The potential for losing money or not achieving the expected return on an investment due to various factors like market volatility.

Distribution of Returns

The way in which the earnings from an investment are paid out or reinvested.

Portfolio's Value

The total worth of all the investments held in an individual's or entity's investment portfolio.