A Direct-To-Customer Channel

question 82

Multiple Choice

A direct-to-customer channel

• A) includes a retailer but not a wholesaler.
• B) usually helps the producer to be more aware of changes in final customer attitudes.
• C) eliminates some of the marketing functions.
• D) is typical to reach final consumer markets.
• E) is most suitable when a large number of transactions are required in the channel or when orders are smaller.

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Definitions:

Ambrosia

Often referred to in mythology as the food or drink of the gods, typically signifying something with an exquisite taste or smell.

Red Price

There is no standard definition for this term in economics; it may be used informally to denote a specific pricing strategy or condition but lacks a general meaning.

Bubble Gum

A variety of gum that can be blown into a bubble from the mouth.

Ambrosia

In mythology, ambrosia is often considered the food or drink of the gods, granting longevity or immortality upon consumption.