Which of the Following Statements About Direct Channel Systems Is

question 56

Multiple Choice

Which of the following statements about direct channel systems is FALSE?

• A) There is no reliance on independent intermediaries whose objectives may be different from the producer's objectives.
• B) Suitable intermediaries are always available even when they're needed at the last minute.
• C) The producer can be more aware of changes in customer attitudes.
• D) Direct channels are more typical with business products than with consumer products.
• E) None of these statements about direct channel systems is FALSE.