A Good "Channel Captain" Knows That

question 141

Multiple Choice

A good "channel captain" knows that:

• A) direct-to-customer channels usually cost less and perform more efficiently than indirect channels.
• B) marketing functions can be shifted and shared within a channel-but they cannot be completely eliminated.
• C) a traditional channel system works best.
• D) some marketing functions can usually be completely eliminated by using short channels instead of long channels.
• E) None of these alternatives is correct.

---

Definitions:

Conformity

The act of matching attitudes, beliefs, and behaviors to group norms or standards.

Audience Effect

Describes the impact of an audience's presence on an individual's performance, often leading to enhancement or impairment depending on various factors.

Social Loafing

Social loafing is the phenomenon where individuals exert less effort when working in a group compared to when working alone.

Bystander Intervention

The act of stepping in to help someone in need when others present may not take action.