A Computer Manufacturer Runs Training Programs for Its "Cooperating" Retailers

question 88

Multiple Choice

A computer manufacturer runs training programs for its "cooperating" retailers' salespeople, as well as providing newspaper advertising layouts, point-of-purchase materials, and sales manuals. This is an example of:

• A) an administered channel system.
• B) a contractual channel system.
• C) a traditional channel system.
• D) a vertically integrated corporate channel system.
• E) a franchising system.

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Definitions:

Primary Reinforcer

A naturally reinforcing stimulus, such as food or water, that satisfies a basic biological need.

Punishment

A consequence aimed at reducing a particular behavior, often used as a behavioral modification technique.

Antecedent

An event or condition that precedes and triggers a behavior or response, often studied in behaviorism to understand and modify behavior.

Aversive Control

A behavioral control technique involving the use of unpleasant stimuli to influence the occurrence of certain behaviors.