Which of the Following Statements About Ideal Market Exposure Is

question 188

Multiple Choice

Which of the following statements about ideal market exposure is TRUE?

• A) As a firm goes from exclusive to intensive distribution, it loses progressively more control over price and service offered by retailers.
• B) A producer usually should seek maximum market exposure.
• C) Intensive distribution means trying to sell through all retail stores.
• D) It is necessary to get almost 100 percent market exposure to justify national promotion.
• E) All of these statements about ideal market exposure are true.

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Definitions:

Pro-Con Pattern

a method of organizing information by listing the advantages and disadvantages of a particular subject to aid in decision-making.

Least Effective

Being the least capable of producing a desired result or preventing undesired outcomes.

Repetition For Reinforcement

The deliberate use of repeating elements in communication to strengthen memory retention or emphasize a point.

Job Specialization

The process of focusing one's occupational concentration on a specific area of expertise, increasing efficiency and proficiency.