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In the New-Product Development Process Discussed in the Text, the Burden

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True/False

In the new-product development process discussed in the text, the burden is on the new-product idea to prove itself or be rejected.


Definitions:

Mentally Retarded

An outdated and offensive term for intellectual disability, which refers to significant limitations in intellectual functioning and adaptive behavior.

Maximizing

The practice of thoroughly considering all available options to make the best possible decision.

Satisficing

A decision-making strategy that involves searching through the available alternatives until an acceptability threshold is met, rather than seeking the best possible outcome.

Phoneme

The smallest unit of sound in a language that can distinguish one word from another.

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