During the MARKET MATURITY Stage of the Product Life Cycle

question 149

Multiple Choice

During the MARKET MATURITY stage of the product life cycle:

• A) some competitors drop out of the market--and no new firms enter.
• B) persuasive promotion becomes more important.
• C) promotion emphasizes the advantages of the basic product concept.
• D) total industry sales and profits reach their maximum levels.
• E) None of these alternatives are correct.

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Definitions:

Tolerance Level

The degree to which a person can accept or endure something, often referring to the acceptance of risk or the threshold of discomfort.

Sensory Adaptation

The process by which sensory receptors become less sensitive to constant stimuli, allowing individuals to focus on changes in their environment.

Subliminal Persuasion

A technique aiming to influence people's thoughts, feelings, or actions through stimuli that are below the threshold of conscious awareness.

Self-Esteem

One’s feelings of high or low self-worth.