Concept Testing

question 195

Multiple Choice

Concept testing:

• A) takes place during the screening step of the new-product development process.
• B) involves usage tests by potential customers.
• C) seeks potential customers' reactions and attitudes toward new product ideas-before actual models are developed.
• D) is the last step before commercialization of a new product idea.
• E) None of these alternatives is correct.

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Definitions:

Divorced Persons

Individuals who have legally terminated their marriage.

Kamikaze Pilots

Members of the Japanese military during World War II who executed suicide missions, crashing their aircraft loaded with explosives into enemy targets.

Rational Suicide

Suicide in which the individual is not insane and is aware of what he or she is doing.

Altruistic

An altruistic act is one motivated by the selfless concern for the well-being of others, without expecting any reward in return.