PepsiCo Is Evaluating an Idea for a New "Clear Cola

question 46

Multiple Choice

PepsiCo is evaluating an idea for a new "clear cola" by using focus groups made up of young adults to suggest brand names for the proposed product. This is an example of:

• A) empowerment.
• B) concept testing.
• C) market testing.
• D) TQM.
• E) EDI.

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Definitions:

Atomic Open Sentence

A sentence expressing a basic proposition that includes variables, which, when replaced by specific terms, becomes an atomic sentence.

Compound

A substance formed when two or more chemical elements are chemically bonded together.

Atomic

The smallest component of an element, characterized by a nucleus surrounded by electrons, or in logic, a statement that cannot be further divided.

Symbolize

The act of representing an object, concept, or action with a symbol or a set of symbols, especially in the context of mathematics or logic.