Regarding New-Product Development, Market Tests

question 118

Multiple Choice

Regarding new-product development, market tests:

• A) are used mostly for durable products because of their high production costs and risks.
• B) seek customer reactions to ideas-not actual products.
• C) should test the product and specific marketing mix variables.
• D) are not very costly, but take a long time to do.
• E) None of these alternatives is correct.

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Definitions:

Morphemes

The smallest grammatical units in a language that carry meaning, such as roots, prefixes, and suffixes.

Language Production

The neurological and cognitive processes involved in the generation of spoken, written, or signed language.

Babbling

A stage in child language acquisition, where infants produce sounds of varying tones and combinations as a precursor to language development.

Proto-Language

The hypothetical most recent common ancestor of a group of languages that formed from its dialects.