Gradual "Rollouts" Are Characteristic of Which Step of the New-Product

question 57

Multiple Choice

Gradual "rollouts" are characteristic of which step of the new-product development process?

• A) Idea generation
• B) Development
• C) Idea screening
• D) Idea evaluation
• E) Commercialization

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Definitions:

Habituation

The psychological process of gradually becoming accustomed to a stimulus after repeated exposure, leading to a decrease in response.

Classical Conditioning

A learning process in which an innate response to a potent stimulus comes to be elicited in response to a previously neutral stimulus.

Operant Conditioning

A method of learning that employs rewards and punishments for behavior, where an association is made between a behavior and a consequence for that behavior.

Gestation

The period of development from the fertilization of an ovum until birth in pregnant mammals, including humans.