Regarding the New-Product Development Process

question 96

Multiple Choice

Regarding the new-product development process:

• A) the hypothesis tested is that the new product idea will not be profitable.
• B) a gradual "roll-out" of the product-region by region-allows for more market testing.
• C) concept tests are done before any physical models are produced.
• D) likely ROI should be estimated throughout the process to force the new idea to prove itself.
• E) All of these alternatives are correct.