When a Consumer Has No Idea What an RAV4 Is

question 216

Multiple Choice

When a consumer has no idea what an RAV4 is, we say that this is an example of:

• A) brand recognition.
• B) brand nonrecognition.
• C) brand insistence.
• D) brand preference.
• E) brand familiarity.

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Definitions:

Pounds

A unit of weight in the imperial system, equivalent to 0.453592 kilograms.

Kilogram

A unit of mass in the metric system equal to 1,000 grams or approximately 2.20462 pounds.

Exchange Rate

The value of one country's currency expressed in the currency of another country or economic zone.

Alternative Version

A different form or edition of a product, service, or content that offers variety to consumers.