Which of the Characteristics of a Good Brand Name Is

question 141

Multiple Choice

Which of the characteristics of a good brand name is missing in the following proposed name: "Gnucheo" candy?

• A) Simple
• B) Short
• C) Not offensive
• D) Always timely
• E) Easy to pronounce

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Definitions:

Prefrontal Cortex

The front part of the frontal lobe of the brain, important for decision-making, problem-solving, control of behavior and emotions, and complex cognitive behavior.

PGO Activity

Stands for Ponto-Geniculo-Occipital waves, which are associated with REM sleep and are thought to play a role in dreaming and learning.

Activation-Synthesis

A theory suggesting that dreams are the result of the brain's attempt to make sense of neural activity during sleep.

Occipital Cortex

The visual processing center of the mammalian brain containing most of the anatomical region of the visual cortex.