Sears Uses A(n) _______________ Brand When It Uses the Same

question 236

Multiple Choice

Sears uses a(n) _______________ brand when it uses the same brand name for several products. In contrast, General Motors, by using different brands for each car line, uses ______________ brands.

• A) individual, generic
• B) generic, family
• C) manufacturer, dealer
• D) national, local
• E) family, individual

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Definitions:

Term Paper

A major written assignment in a school or college course, representing a student's achievement during a term.

Digital Convergence

The use of a single unifying device to handle media, Internet, entertainment, and telephony needs.

Multimedia Message Service

A standard way to send messages that include multimedia content, such as images, audio, video, and text, between mobile devices.

Plagiarism

The practice of taking someone else's work or ideas and passing them off as one's own without proper credit.