When Some Customers See All Competitors' Offerings as Basically the Same

question 99

Multiple Choice

When some customers see all competitors' offerings as basically the same and are willing to spend much time and effort to buy the item at the lowest price, the item is:

• A) an analysis product.
• B) a specialty product.
• C) a staple product.
• D) a heterogeneous shopping product.
• E) a homogeneous shopping product.

---

Definitions:

Interpersonal Communication

Interpersonal communication is the process of exchange of information, feelings, and meanings between two or more people through verbal and/or non-verbal methods.

Channels

Mediums through which communication, information, or goods are delivered or distributed, such as television channels, social media platforms, or shipping channels.

Receiver

The individual or entity that gets or accepts something sent, given, or communicated to them.

Message

A piece of information or communication sent from one individual or group to another.