Lisa Campos Was Interested in Buying a Coffee Pot to Use

question 212

Multiple Choice

Lisa Campos was interested in buying a coffee pot to use at college and a cassette player for her sister's birthday present. At the local discount store, she compared prices on coffee pots and chose the cheapest. She read the product information on each cassette player and finally chose one with stereo headphones and a rechargeable battery. For Lisa, the coffee pot was

• A) a convenience product, but the cassette player was a specialty product.
• B) a heterogeneous shopping product, but the cassette player was a staple.
• C) an impulse product, but the cassette player was a convenience product.
• D) a specialty product, but the cassette player was a heterogeneous shopping product.
• E) a homogeneous shopping product, but the cassette player was a heterogeneous shopping product.

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Definitions:

Technology

The application of scientific knowledge for practical purposes, especially in industry and the creation of tools, machines, and software to solve problems or improve existing solutions.

Avoid Duplicating

involves taking measures to prevent repetition or copying in processes, information, or products to ensure uniqueness and efficiency.

Corporate Credit Ratings

Assessments made by credit rating agencies that evaluate a corporation's ability to repay its debts.

Goodwill

Represents the intangible asset that arises when a company acquires another company for a price higher than the fair market value of its net assets, often related to the brand, customer base, and reputation.