A Specialty Product

question 214

Multiple Choice

A specialty product

• A) may not require much searching to find it, but the customer would be willing to search if necessary.
• B) may carry a well-recognized brand.
• C) may be frequently purchased.
• D) need not be an expensive item.
• E) All of these alternatives are correct.

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Definitions:

On-demand CRM

On-demand CRM is a model where customer relationship management software and its associated data are hosted remotely, typically by the CRM provider, and accessed by users via the internet on a subscription basis.

Netsuite CRM+

An advanced customer relationship management module offered by NetSuite that integrates sales, customer service, and marketing functions.

Mobile

Pertaining to handheld digital devices, including smartphones and tablets, and the technology and services associated with their use.

Social

Relating to society, the interaction among individuals, or the use of social media platforms for communication and content sharing.