Regarding a Marketing Information System (MIS)

question 176

Multiple Choice

Regarding a marketing information system (MIS) :

• A) The input of marketing managers is not needed in developing an MIS; marketers should leave everything to information technology specialists.
• B) Although not every firm has one, MIS use is growing rapidly.
• C) A good MIS will convert information into raw data.
• D) An MIS forces managers to make decisions more slowly, because the MIS provides so much information for consideration.
• E) All of these statements about a marketing information system are correct.

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Definitions:

Interactional Leadership

A leadership style that emphasizes building effective interpersonal relationships, facilitating interactions, and valuing contributions from all members of the team.

Gender

pertains to the social, cultural, and psychological traits and behaviors that a given culture associates with an individual's biological sex.

Leadership Style

The manner and approach of providing direction, implementing plans, and motivating people. Leadership styles vary from authoritarian to democratic.

Inventories

Detailed lists of items, assets, or properties, typically used for tracking and management purposes in various contexts.