Marketing Research

question 17

Multiple Choice

Marketing research:

• A) provides new information for use in decision-making.
• B) must be a joint effort between the researcher and the manager.
• C) may be handled by outside specialists or by people within the firm.
• D) may be useful to both for-profit and nonprofit organizations.
• E) All of these alternatives are true.

Understand the purpose and procedure of debriefing in psychological studies.

Recognize the limitations of laboratory experiments in mirroring real-world conditions.

Understand the process of the scientific method within psychology.

Know the historical figures and milestones in the development of psychology.