A Complete Marketing Information System

question 11

Multiple Choice

A complete marketing information system:

• A) provides a good overall view on many types of problems, but usually cannot provide answers to specific questions.
• B) eliminates the need for "one-shot" marketing research projects.
• C) is organized to continually gather data from internal and external sources, including market research studies.
• D) is usually too complicated for the marketing manager to use without help from data processing specialists.
• E) All of these alternatives are correct.

---

Definitions:

Present Value Factors

Financial multipliers used to calculate the present value of a future amount of money or stream of cash flows based on a specific discount rate.

Interest Revenue

Income earned on investments, loans, or accounts receivable that is generated from the interest charged.

Annual Return

The percentage of increase or decrease in the value of an investment over a one-year period, including dividends and appreciation.

Direct Financing Lease

A type of lease where the lessor records receivables equal to the net investment in the lease and recognizes income from interest over the lease term.