Since Marketing Managers Have to Be Able to Evaluate Research

question 23

True/False

Since marketing managers have to be able to evaluate research results, they should be involved in the design of research projects-even though they may not be research specialists.

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Definitions:

Ruling Class

The social group possessing the dominant power in a societal hierarchy, often controlling resources and institutions.

False Consciousness

A term used in Marxist theory to describe the way in which material, ideological, and institutional processes in capitalist society mislead the proletariat about their own interests.

Class Consciousness

The awareness of one's place in a social class system, especially in terms of shared interests and political identity among members of the same social class.

Analytic Marxism

A school of thought that seeks to reexamine Marxist theory using tools of analytical philosophy and rational choice theory.