When a Marketing Manager Has Phone Conversations with Key Wholesalers

question 28

Multiple Choice

When a marketing manager has phone conversations with key wholesalers of the firm's products to try to obtain information about why the firm's product sales are down, this is an example of a(n) :

• A) hypothesis testing.
• B) situation analysis.
• C) data warehouse.
• D) intranet.
• E) experiment.

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Definitions:

Accessibility

The ease with which people can bring an idea into consciousness and use it in thinking.

Mere Exposure Effect

The phenomenon by which people tend to develop a preference for things merely because they are familiar with them.

Primacy Effect

The tendency to remember information at the beginning of a list or sequence better than information in the middle or at the end.

Political Debate

A formal discussion between individuals or parties where differing viewpoints and policies regarding political issues are presented and argued.