Marketing Managers Can Search the Internet for Secondary Data by Using

question 26

Multiple Choice

Marketing managers can search the Internet for secondary data by using:

• A) a popular Internet subject directory like Yahoo.
• B) a library Internet subject directory like INFOMINE.
• C) a powerful Internet search engine like Google.
• D) a relevant database that is accessed by using software at the website where the database is located.
• E) all of these are ways to search the Internet for secondary data.

Comprehend various strategies firms adopt to generate new-product ideas including crowdsourcing and its impact on innovation.

Recognize the importance of customer experience management (CEM) in designing and delivering products that meet consumer expectations.

Identify the different financing methods including crowdfunding for securing early-stage funding for new-product development.

Understand the principles of insider trading and its consequences.

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Definitions:

Gain

An increase in the value of an investment or asset.

Donor's Adjusted Basis

The value used for tax purposes to determine the gain or loss when property is given as a gift, generally the cost basis of the donor at the time of the gift.

Fair Market Value

The price that property would sell for on the open market, between a willing buyer and a willing seller each having reasonable knowledge of all pertinent facts.

Gift

A transfer of property or assets from one individual to another without the expectation of payment or anything in return.