One of the Major Disadvantages of the Focus Group Interview

question 115

Multiple Choice

One of the major disadvantages of the focus group interview approach is that

• A) ideas generated by the group can't be tested later with other research.
• B) it is difficult to measure the results objectively.
• C) it is difficult to get in-depth information about the research topic.
• D) there is no interviewer, so the research questions may not be answered.
• E) once the interview is over there is no way for a marketing manager who was not there to evaluate what went on.

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Definitions:

Overhead

The indirect costs of running a business that are not directly associated with the production of goods or services, such as administrative expenses and rent.

Underapplied

A situation where the allocated or budgeted costs are less than the actual costs incurred, typically in the context of manufacturing overhead.

Overapplied

A situation where the allocated overhead costs exceed the actual overhead costs incurred.

Overhead

Expenses related to the day-to-day running of a business that are not directly linked to the production of goods or services, such as rent and utilities.