A Firm Intends to Use an Online Survey Questionnaire in a Marketing

question 257

Multiple Choice

A firm intends to use an online survey questionnaire in a marketing research project.Compared to a mail survey:

• A) feedback will likely be faster online.
• B) the response rate will likely be lower online.
• C) respondents will likely be younger and better educated online.
• D) costs will likely be less online.
• E) all of these alternatives are correct.

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Definitions:

Linearly Related

Variables are linearly related if there is a consistent linear relationship between them, indicated by a straight-line graph.

Multicollinearity

A statistical phenomenon in which two or more predictor variables in a multiple regression model are highly correlated, potentially affecting the stability of the model.

Linear Regression

A statistical method to model the relationship between a dependent variable and one or more independent variables by fitting a linear equation to observed data.

Predictor Variables

Variables in statistical models that are used to predict or explain changes in a dependent variable.