Concerning Consumer and Business Markets

question 214

Multiple Choice

Concerning consumer and business markets:

• A) promotion to consumer markets usually relies more heavily on the use of personal selling.
• B) it is often easier to define customer needs in business markets.
• C) a marketing mix directed at an organizational customer is usually less precisely adjusted to the needs of the specific customer.
• D) None of these alternatives is correct.

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Definitions:

Damages

Compensation sought by or awarded to a party in a legal case due to loss, injury, or harm caused by another party's actions or negligence.

Supply Chain Management

The oversight and control of the movement of goods and services from supplier to customer, optimizing efficiency and cost-effectiveness.

Disintermediation

The removal or reduction of intermediaries in a supply chain, often enabled through direct sales or digital platforms.

Strategic Marketing

A method of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy both individual and organizational objectives.