As Compared to Final Consumers, Organizations

question 263

Multiple Choice

As compared to final consumers, organizations

• A) always focus on economic factors.
• B) have more varied needs, and require more varied marketing mixes.
• C) have needs that are often easier to understand.
• D) always set out detailed information about the performance standards the product must meet when quality is highly standardized.
• E) are usually more emotional in their buying than final consumers.

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Definitions:

Need for Acceptance

A psychological condition where individuals seek acknowledgment and approval from others to feel valued and connected.

Benefit

An advantage, improvement, or positive outcome gained from something or as a result of a particular action or situation.

Reciprocity Principle

A social norm suggesting that people tend to respond to actions with similar actions, promoting mutual exchange and cooperation.

Compliance Principle

A psychological concept where individuals change their behavior due to explicit or implicit pressure from others, often to align with societal or group norms.