Which of the Following Is NOT True Regarding Organizational Buyers

question 118

Multiple Choice

Which of the following is NOT true regarding organizational buyers?

• A) Buyers for all kinds of organizations (governments, nonprofit groups, intermediaries) tend to buy in much the same way as do manufacturers.
• B) The basic aspects of business customer buying behavior tend to be quite similar in the U.S. and in international markets.
• C) Marketing strategies aimed at them are often tailored to each individual customer.
• D) Their purchases are made to help their organizations meet the demands for their products.
• E) Their needs are usually harder to define than for final consumers.

Learn about the development of gender identity and the impact of societal roles on this process.

Understand the concept and identification of orphaned customers and their significance in sales prospecting.

Recognize different prospecting methods and their effectiveness in generating leads.

Understand the use and impact of e-mail marketing in the sales process.

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