Organizational Buyers

question 81

Multiple Choice

Organizational buyers:

• A) rely on many sources of information in addition to salespeople when making purchase decisions.
• B) may use vendor analysis to make certain that all relevant areas of a purchase decision have been considered.
• C) are likely to do little search for additional information if the purchase is unimportant.
• D) tend to be more rational-and less emotional-in their buying decisions than final consumers.
• E) All of these alternatives about organizational buyers are true.

Recognize the importance of sensitivity analysis in marketing decision-making.

Identify methods for analyzing data and discovering relationships through techniques such as cross-tabulation.

Define the role of an intelligent enterprise in utilizing data, technology, and analytics for effective marketing strategies.

Understand how to read and interpret Treasury note bid prices as quoted in financial publications.

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Definitions:

Task Groups

Teams formed for the specific purpose of accomplishing a designated task or project.

Leader

An individual who guides, directs, or influences others toward achieving a common goal or objective.

Agenda Items

are the individual topics or areas of discussion listed to be covered during a meeting or conference.

Round Robin

Round Robin is a systemic approach or format used in tournaments or competitions where each participant has the chance to compete against every other participant.