When Studying Consumer Needs, a Marketer Should

question 121

Multiple Choice

When studying consumer needs, a marketer should:

• A) know that a product may be a want or a need depending on what the consumer has learned during his/her life.
• B) try to understand how the marketing mix can satisfy a set of needs, rather than only one.
• C) realize that he or she cannot create needs, merely identify them.
• D) all of these alternatives are correct.

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Definitions:

Slope

A measure of the steepness or incline of a line, defined as the ratio of the vertical change to the horizontal change between two points on the line.

Graph

A graphical representation of data, functions, or equations, typically plotted on a coordinate system.

Slope

A measure of the steepness or incline of a line, often represented as the ratio of the change in y over the change in x between two points on the line.

Line

A straight one-dimensional figure having no thickness and extending infinitely in both directions.