Studying a Consumer's Psychographic Characteristics Will Help Marketers Understand the Target

question 9

Multiple Choice

Studying a consumer's psychographic characteristics will help marketers understand the target audience's hobbies, politics, and ______________________________.

• A) geographic area
• B) age bracket
• C) family size
• D) income level
• E) recreational interests

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Definitions:

Primary Ledger

The main accounting record of a company that uses double-entry bookkeeping, which contains all the financial transactions.

General Ledger

A complete record of all financial transactions over the life of a company, organized by accounts.

Income Statement

A financial statement that summarizes revenues, expenses, and profits or losses of a business for a specific period.