Which of the Following Statements About Opinion Leaders Is True

question 251

Multiple Choice

Which of the following statements about opinion leaders is true?

• A) Opinion leaders are usually wealthier and better educated than others.
• B) Opinion leaders on one subject aren't necessarily opinion leaders on another.
• C) Firms always aim their marketing mixes at general consumers, not opinion leaders.
• D) Favorable publicity from opinion leaders rarely helps a marketing mix.
• E) Opinion leaders are the same as reference groups.

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Definitions:

Volcano

a geological formation that occurs when magma from within the Earth's mantle or crust escapes to the surface, often resulting in eruptions.

Plate Boundaries

The edges where two tectonic plates meet, often associated with earthquakes and volcanic activity.

Volcano

A geological formation, typically a mountain, where magma (lava), volcanic ash, and gases are expelled through the earth's crust.

Organization

A structured group of people working together to achieve specific goals.