Which of the Following Statements by Marketing Managers Is NOT

question 235

Multiple Choice

Which of the following statements by marketing managers is NOT logical and true?

• A) "We are planning to appeal more to Hispanic consumers, since this group has surged and is now over 15 percent of the population."
• B) "We're building supermarkets that will appeal to Hispanic consumers; it's a big investment, but the Hispanic population in the U.S. spends nearly $1 trillion a year."
• C) "We are adapting our diaper promotion to target African American and Hispanic parents, since the birthrate in those groups is higher than for whites."
• D) "We will target Asian Americans in California, New York, and Texas since over half of their population in the U.S. is concentrated in those three states."
• E) "We are going to appeal to the African American group because it is a large, homogeneous target market."

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Definitions:

Controllable Costs

Expenses that a manager or business has the power to influence or change in the short term.

Managerial Responsibility

The obligation of managers to make decisions and take actions that maximize the value and effectiveness of an organization.

Top Management

The highest level of managers within an organization, responsible for setting policies, strategic planning, and making significant corporate decisions.

Return on Investment (ROI)

A measure used to evaluate the efficiency of an investment or to compare the efficiency of several different investments, calculated as net profit divided by the cost of the investment.