Lars Sorenson Is a College Student Who Needs to Purchase

question 222

Multiple Choice

Lars Sorenson is a college student who needs to purchase a suit for job interviews. In the past his father has helped him buy suits. This time, he is the sole decision maker and is paying for the $450 suit with money he earned at his part-time job. Lars is concerned about good fit and good value so he visits several stores before making his purchase. For Lars, this situation seems to be one of:

• A) Routinized response behavior.
• B) Low involvement purchasing.
• C) Extensive problem solving.
• D) Limited problem solving.
• E) Adoption purchasing.

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