A Marketing Manager Has Just Learned About Generic Markets

question 124

Multiple Choice

A marketing manager has just learned about generic markets. This may lead the manager

• A) to see a larger set of potential competitors.
• B) to put less emphasis on market penetration or market development opportunities and more emphasis on product development opportunities.
• C) to think about new ways of satisfying the needs of her current customers.
• D) All of these alternatives are correct.

---

Definitions:

Pressure Solution

A diagenetic process where mineral grains partially dissolve under high stress, typically in wet conditions, allowing deformation.

Regional Metamorphism

The process of transformation of rocks by heat and pressure over wide areas of the Earth's crust, typically associated with mountain building.

Low Pressure

A condition in the atmosphere where the air pressure is lower than the surrounding area, often leading to cloud formation and precipitation.

High Temperature

A condition or measurement that indicates an amount of heat which is significantly above room temperature or the standard reference point for temperature.