The First Step in Market Segmentation Should Be

question 242

Multiple Choice

The first step in market segmentation should be:

• A) deciding what new product you could develop.
• B) evaluating what segment(s) you currently serve.
• C) finding a demographic group likely to use your products.
• D) listing features of your current products.
• E) defining some broad product-markets where you may be able to operate profitably.

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Definitions:

Art Historians

Art historians analyze and interpret art by placing it in historical context to understand its meaning, influence, and development over time.

Camera Obscura

Latin, “dark room.” An ancestor of the modern camera in which a tiny pinhole, acting as a lens, projects an image on a screen, the wall of a room, or the ground-glass wall of a box; used by artists in the 17th, 18th, and early 19th centuries as an aid in drawing from nature.

Personification of France

A symbolic representation of France through a figure or icon that embodies its national characteristics or virtues.

Marie de' Medici

A member of the powerful Medici family and queen consort of Henry IV of France, known for her patronage of the arts.